STEELE THE STORY
In early 2014, founder of STEELE brand Marc Hernandez fell into a tightly-knit group of fit men and women who scoured New York City in search of the highest-intensity workouts. They shared an appetite for challenging workout experiences, and frequented fitness gyms and studios as a pack to follow their favorite class or instructor.
The group was equally discerning in their choice of athletic apparel. They sought workout gear that was fresh, edgy, and a little bit badass. But of course, it had to perform.
Marc resolved to address this unique design challenge. A designer and architect by training, he shifted his concept designs from structures to silhouettes. In early 2015 his ideas went into production when he launched his first line of private label active wear named STEELE, a menswear sportswear and swimwear brand. Marc’s first collection immediately sold out to boutique studios across the country including Peloton Cycle, Pinnacle Parkour and Barry’s Bootcamp. The designs were so overwhelmingly well-received, by Fall of 2016 the brand has expanded to specialty boutique wholesale and has added VIDA Fitness in DC and SweatBox in his roster of clients.
Following the successful menswear collection was the launch of the womenswear line due to the request of boutique fitness companies, seeking the STEELE quality.
STEELE honors the beauty and strength of the raw, the uncut, and the edgy in both it’s mens and women’s designs. The brand offers high-performance fabrications with durability comparable to any luxury athleisure brand, with sexy, flattering fits and intentional details to show off your hard work.
STEELE founder Marc Hernandez is a self-professed fitness junkie. He trains daily and enjoys outdoor training, running, cycling, boxing, interval training, kettle bell training, yoga. When he started his line Marc wanted clothes that stand up to wear and tear, whether pushing hard in the gym, cycling outdoors, doing a boot camp workout or just running errands.
The result are investment pieces from a sportswear clothing apparel that look good, feel great, last long, are well design and have a great fit. STEELE products are specially created to whitstand any activity, always with a keen focus on quality and comfort.